ABOUT US
About Product Advisory Studio
Product Advisory Studio was founded to support product management organizations operating within real-world complexity where strategy, structure, and execution must work together to deliver outcomes.
We partner with product leaders and teams to strengthen how product operates inside their organizations. Our work spans training, coaching, and advisory engagements designed to meet teams where they are and evolve alongside their priorities.
Our Approach & Philosophy
Context drives everything. There is no single model for effective product organizations.
Every company operates within its own strategy, constraints, regulatory environment, leadership structure, and market pressures. What works in one context rarely transfers cleanly to another.
That’s why our work begins by understanding the organization, not prescribing a framework.
Our engagements are designed to be practical, adaptive, and grounded in reality:
We meet teams where they are, not where a model says they should be
We integrate with existing priorities and initiatives
We adjust as organizational needs evolve
We focus on behavior change, not theoretical knowledge
Whether training product teams, advising senior leaders, or coaching emerging talent, our role is to support durable capability.
Our Core Values
Context Over
Convention
We design engagements around organizational reality, not templated models.
Practical
Impact
We prioritize work that drives meaningful change in how teams operate, decide, and deliver.
Partnership
Mindset
We work alongside our clients - embedded, collaborative, and aligned to shared outcomes.
Meet the team
Product Advisory Studio is led by experienced product practitioners, advisors, and coaches who have operated within complex enterprise environments. Our team brings backgrounds spanning product leadership, organizational transformation, coaching, and capability development. We understand the realities product organizations face because we’ve worked inside them.
Mariana Abdala
Founder / CEO
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Mariana Abdala
Founder / CEO
Mariana Abdala is the founder of Product Advisory Studio and a seasoned product leader with over 17 years of experience across companies like Microsoft, Williams-Sonoma, and LendingClub. She has worked extensively with Fortune 100 organizations, helping product teams improve execution, alignment, and leadership capability. Her work focuses on strengthening product thinking and driving measurable outcomes across complex, cross-functional environments.
Brad Heringer
Co-Founder
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Brad Heringer
Co-Founder
Brad Heringer is the co-founder of Product Advisory Studio, where he partners with Fortune 100 and Global 500 organizations to strengthen product execution, alignment, and operating discipline. With over 15 years in technology and education, his work focuses on helping leadership teams translate strategy into outcomes, bringing clarity to complex environments and enabling teams to operate with greater consistency and impact. He has led large-scale product capability initiatives across global enterprises and high-growth organizations.
Erin Clancy
Advisor, Product Management
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Erin Clancy
Advisor, Product Management
Erin Clancy is a product and technology leader who most recently led Product Management and Agile at McKinsey & Company, overseeing a global organization of 125+ product teams serving 40,000 employees across 65+ countries. She has led large-scale transformations of product operating models, growing and developing global product and agile communities while managing budgets exceeding $25 million. Her work focuses on strengthening leadership capability, aligning organizations around outcomes, and enabling teams to deliver meaningful, measurable impact at scale.
Samantha K.
Instructional Designer
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Samantha K.
Instructional Designer
Samantha K. is an instructional design and organizational development leader with over 15 years of experience creating impactful learning experiences that drive business outcomes. She has partnered with cross-functional teams and leadership to design and scale learning strategies, develop modern instructional models, and deliver engaging programs across diverse audiences. Her work focuses on aligning learning with business objectives, enabling organizations to build capability, improve performance, and sustain meaningful change.
Michael De Salvo
Coach, Product Management
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Michael De Salvo
Coach, Product Management
Michael DeSalvo is a product and AI transformation leader with a track record of driving digital innovation across global enterprises and Fortune 500 organizations. His experience spans roles at KPMG, Techstars, Sony, and Nokia, where he led product strategy, enterprise transformation, and multi-million-dollar initiatives across AI/ML, cloud, and SaaS platforms. Michael specializes in translating emerging technologies into practical, scalable solutions that align business strategy with real-world impact.
Partner With Us
Every organization’s product journey is different. If you're working to strengthen product strategy, operating models, or team effectiveness, we’d be glad to learn more about your goals and see where we can help.